SMR | Fashion Business
2039
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Fashion Business

THREE-YEAR COURSE EUROPEAN BACHELOR

The three-year courses European Bachelor foresee the acquisition of 180 credits ECTS and the obligation of taking the test of English language TOEIC reaching at least 650 points to achieve the degree.

This system facilitates the mobility of students abroad, allowing them to have legible curriculum in Europe and on an international level for a transparent recognition of knowledge and skills acquired. The ECTS system “European Credit Transfer and Accumulation System” is the most used in universities and European educational institutions.

FASHION BUSINESS

Jobs ▾

Product Manager, Buyer, Merchandiser, Brand manager, Event manager, business manager

DESCRIPTION:

 

The objective of the course Fashion Business is to train professionals able to understand, interpret and analyze the fashion market in order to define marketing strategies, perceive and communicate the style, understand and transmit the identity of a firm or a brand. The students will acquire skills that will allow them to make a collection in line with the brand, to define the activities of operative marketing, to develop a communication plan, to organize events and fashion shows. Over the three years, the students will face a path of personal growth and development of identity, which will let them reach their own professional objectives.

Ist YEAR ▾

– Drawing and fashion illustration
– Fashion concept development I
– Pattern making I
– History of modern art
– Fashion Psychology
– History of costume
– Laboratory I
– CAD Pattern making I
– English
– Designer CAD I
– Workshop

IInd YEAR ▾

– Fashion concept development II
– Semiotics
– Designer CAD II
– Marketing
– History of contemporary art
– History of fashion
– Laboratory II
– Workshop
– Business management I
– Team working and team building
– Fashion industry strategies
– Control and coordination strategies
– Collection development

IIIrd YEAR ▾

– Fashion concept development III
– Technology of materials
– Marketing communication
– Fashion brand strategies
– Web design
– Collection development II
– Communication and personal development
– Business management II
– Laboratory III
– History of photography
– Trends research
– Graphics for advertising
Internship in a company or atelier.
The course will finish with the discussion of the final thesis.
Within one year from the discussion the student will have to take the test of English language TOEIC to achieve the degree.

     START: October

      DURATION: 3 YEARS

ENTRY REQUIREMENTS ▾

High school diploma or equivalent

CERTIFICATION ▾

European Bachelor of Science in Design – majoring in Fashion Design and Clothing

ATTENDANCE ▾

From October to July , alternating lessons in classroom and laboratory with lessons in e-learning

Questo articolo è disponibile anche in: Italian