SMR | Art director
2045
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Art director

ANNUAL COURSE EUROPEAN MASTER

The European Masters  foresee the acquisition of 60 ECTS and the obligation of taking the test of English language TOEIC reaching at least 750 points to achieve the degree.

This system facilitates the mobility of students abroad, allowing them to have legible curriculum in Europe and on an international level for a transparent recognition of knowledge and skills acquired. The ECTS  system European Credit Transfer and Accumulation System is the most used in universities and European educational institutions. The master courses can be attended after completing a three-year post-diploma course cause they are organized according to the British model.

ART DIRECTOR

Jobs ▾

Art director, communication manager, brand manager

DESCRIPTION:

 

The Master “Art Director” has the objective to complete the training of students fascinated by the world of fashion and all that lies behind a catwalk. They will acquire communication and managerial skills to read, interpret and understand the market needs and consumers expectations, in the organization of a fashion company. They will also learn how to introduce a product on the market developing the promotion and image.

SYLLABUS ▾

– Trends
-Research methodology
– Sociology of fashion
– Visual merchandising
– Communication strategies
– Strategic Marketing
– Licencing strategies
– English
– WEB and Multimedia design
– Laboratory; Brand marketing
– Internship in a company or atelier.
The course will finish with the discussion of the final thesis.
Within one year from the discussion the student will have to take the test of English language TOEIC to achieve the degree.

     START: October

      DURATION: 1 YEAR

ENTRY REQUIREMENTS ▾

Degree or equivalent

CERTIFICATION ▾

European Master of Science in Business

ATTENDANCE ▾

From October to July , alternating lessons in classroom and laboratory with lessons in e-learning

Questo articolo è disponibile anche in: Italian