The aim of the Master is to give knowledge and skills to interpret and manage the development process of a fashion product in order to introduce it in the market, respecting consumer expectations and using the new media. The base of the master will be a deep knowledge of the fashion sector which determine the success of an evolving product. Then it is foundamental being able to understand all the phases of the process from the concept to the production up to the distribution. All this supported by new technological tools.
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